What is a business mentor?

When I started out in business I was fortunate enough to have a business mentor.  However, this was only for the first 3 months of trading as I believed that I had all the tools I needed to run a business.  After all, how difficult could it be? I didn’t understand that mentoring should continue … Continue reading What is a business mentor?

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Do you diminish your value when you discount your products and services?

So often I see companies offering "Free Stuff", "Special Offer", "Cheapest" when advertising products and services. Having a special offer or promotion is great, but when you start a business you need to create value.  If you offer free promotions from the outset, then later try to charge for those products or services, the value … Continue reading Do you diminish your value when you discount your products and services?