When I started out in business I was fortunate enough to have a business mentor. However, this was only for the first 3 months of trading as I believed that I had all the tools I needed to run a business. After all, how difficult could it be? I didn’t understand that mentoring should continue … Continue reading What is a business mentor?
Standing up for the first time in front of other business owners or an audience can be a daunting prospect.
When I first started my business I embarked upon a networking campaign by attending as many events as I could! It was pretty much a scatter-gun approach with no strategic plan in place, a small budget and not really knowing what to expect.
LinkedIn is a powerful and successful tool for networking. I have gained new clients, made new contacts and used the platform as an introduction for face to face meetings. Of course there are many other things that make LinkedIn the success it is today. One thing that many people who have LinkedIn profiles fail to get … Continue reading What does your LinkedIn head shot say about you?
So often I see companies offering "Free Stuff", "Special Offer", "Cheapest" when advertising products and services. Having a special offer or promotion is great, but when you start a business you need to create value. If you offer free promotions from the outset, then later try to charge for those products or services, the value … Continue reading Do you diminish your value when you discount your products and services?
This week I was invited to visit No 10 Downing Street, to represent the Warwickshire & Coventry branch of the FSB, as a woman in business, to meet with the Government's advisers to talk about diversity and to encourage more women entrepreneurs to start up their own business.