Business Development

Do you diminish your value when you discount your products and services?

So often I see companies offering "Free Stuff", "Special Offer", "Cheapest" when advertising products and services. Having a special offer or promotion is great, but when you start a business you need to create value.  If you offer free promotions from the outset, then later try to charge for those products or services, the value… Continue reading Do you diminish your value when you discount your products and services?

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Business Development, Uncategorized

New Year, New Goals…Will you achieve them?

This is often a time of year for reflection.  We set goals for the year ahead, personal and business, and see the New Year as a fresh start. For some this may just be a bullet point list of non specific dreams but for others, these will be important milestones and targets. However, I truly… Continue reading New Year, New Goals…Will you achieve them?