Face to face networking is still one of the best forms of engagement to generate, nurture and retain relationships.
In my earlier posts Networking Tips for Success and More Networking Tips for Success I shared the benefits of networking and some general tips for success. Here are a few more tips to get the most from your networking.
To ensure that you maximise your opportunities at each event, some advance preparation is key. These few simple tips should prepare you for attending your next networking event:
- Phone up the organisers and ask for more information about the event, its format and how many people usually attend.
- Find out what the dress code is. Is it a relaxed event or is business dress required?
- Be certain of what you want to achieve and set yourself some goals. For example; “I will connect with three new people“.
- Prepare your pitch, if appropriate. Some networking events allow you to make a pitch or presentation of 40-60 seconds. Be prepared!
- Ensure that you have plenty of business cards or marketing materials with you. There is nothing worse than being asked for your card and not having one to hand.
- Look in the mirror before you leave! You would be surprised how many people have a wardrobe malfunction or something stuck in their teeth. You don’t want your new contact to be distracted. You want them to listen to what you are saying.
- Check the address of the venue, look up the location, directions and parking arrangements. You would be surprised how many people get this wrong and arrive late and flustered because they were convinced it was somewhere else or couldn’t park easily.
These and many other tips are an extract from 101 Networking Tips by Sandra Garlick, due for publication shortly.
Sandra Garlick, a former Solicitor, is a Business Growth Consultant, Mentor, Trainer and Public Speaker. Sandra frequently speaks on various business growth topics including “Networking for Success“. Sandra will be speaking at the FSB’s B2B Expo about “How to raise your profile by networking” on Tuesday 10th January 2016 at The Belgrade Theatre, Coventry. You can book your free place here.