I have gained new clients, made new contacts and used the platform as an introduction for face to face meetings. Of course there are many other things that make LinkedIn the success it is today.
One thing that many people who have LinkedIn profiles fail to get just right is their head shot or profile picture. I am not saying that mine is perfect, but it has several key components that I look for when I connect with someone:
- A smile…Straight away the picture gives the impression of someone friendly and approachable.
- Eye Contact…By looking straight into the camera there is immediate and engaging eye contact. I am always wary of people who appear to be looking into the distance on their profile shots.
- Head and Shoulders…You can clearly see your features. It also makes it easier to recognise someone you may have met or may wish to meet in the future.
- Professional…Beach shots and those holding an alcoholic beverage in non-work mode demonstrate a lack of professionalism. LinkedIn is a professionals platform
- A Photo…There are still a large number of profiles on LinkedIn which have no professional photo or indeed any photo at all. This demonstrates laziness. If, for security reasons, you are unable to post a picture of yourself online then a logo is the very minimum.
It is so easy to get a professional head shot today, and at minimal cost. Even a profile picture taken with a smartphone is better than no photo at all.
I no longer connect with anyone who doesn’t have a head shot. If I know them personally, I send a gentle reminder that they may wish to include one.
Sandra Garlick is a Business Growth Consultant, Mentor, Public Speaker and Trainer
Follow Sandra on Twitter @SandraGarlick